Product design question

Design a product (digital or physical) to introduce a reward mechanism for cyclists (could be extrinsic or intrinsic).

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Open-ended product design skill, checking you can define a specific behavior change goal before jumping to a reward mechanism.

Clarify the goal behind the reward, whether it's increasing cycling frequency, safety, or a specific outcome like commuting instead of driving.
Identify the target segment, for example occasional or fair-weather cyclists who need a nudge versus committed cyclists who already ride regularly.
List pain points or motivational gaps: inconsistent motivation, no visibility into personal progress, and no social or tangible payoff for choosing to bike.
Propose the design: an app or device-based tracker awarding points for rides, redeemable for real-world perks like discounts, paired with a visible progress or streak mechanic.
Prioritize intrinsic motivation elements, like streaks and personal milestones, alongside extrinsic rewards, since research suggests both together sustain habits better than either alone.
Define success as sustained ride frequency over months, not just initial signups, and confirm whether this is a standalone product or integrated into an existing platform.

Chooses a specific target behavior, increasing ride frequency among occasional cyclists, rather than a vague 'get more people cycling' goal.
Combines intrinsic (streaks, milestones) and extrinsic (redeemable rewards) mechanics deliberately, citing that habit formation research favors combining both.
Proposes a concrete, plausible partner mechanism, redeemable discounts with local businesses, to fund extrinsic rewards sustainably.
Sets a measurable success bar tied to sustained behavior over months, explicitly rejecting a signups-only metric as insufficient.

Proposing only an extrinsic point system with no attention to what sustains habits long-term.
Not defining a specific target segment or behavior change goal upfront.
Measuring success by signups alone, ignoring sustained usage.

How would you fund the extrinsic rewards sustainably over time?
How would you prevent the reward system from being gamed, like fake ride logging?