Product design question
Design a product that helps non-developers use Claude for knowledge work (Claude Cowork).
- Anthropic
- Product design
- Medium
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What this question tests
Tests product design for extending an AI product beyond developers into general knowledge work.
How to approach it
- Define the user precisely: a non developer knowledge worker, for example an analyst or operations manager, who needs Claude for research, writing, or data tasks without writing code.
- Identify the core gap versus Claude Code: this audience needs task templates and guided workflows, not a blank chat box or a terminal.
- Prioritize the highest value workflows first: document analysis, report drafting, and spreadsheet style data work, since these map to common knowledge work tasks.
- Design around files and existing tools: seamless import from documents, spreadsheets, and email, since this audience works inside existing files rather than starting from scratch in a chat.
- Add guided task structure: pre built workflows for common jobs, like summarizing a document set or drafting a report from data, rather than requiring the user to know how to prompt effectively.
- Confirm with the interviewer whether the target is individual knowledge workers or teams collaborating on shared work, since collaboration features change the scope significantly.
What a strong answer includes
- Centers the design on file and document workflows rather than a chat interface alone, correctly matching how non developers actually do knowledge work.
- Proposes guided, templated tasks instead of requiring prompt engineering skill, lowering the floor for a user who has never crafted an effective AI prompt.
- Distinguishes this clearly from Claude Code by focusing on document and data artifacts instead of code and terminals.
- Ties success to a measurable outcome, like percent of sessions ending in a usable saved output, rather than just engagement time.
Common mistakes
- Designing essentially a rebranded chat interface without addressing the real gap of guided, templated workflows for non technical tasks.
- Ignoring file and document import as a first class need, forcing users to copy and paste content manually.
- No clear differentiation from Claude Code, making the product's purpose unclear to both new and existing users.
Likely follow-up questions
- How would you help a user who does not know how to describe the task they want done?
- What would the first five templates be and how would you choose them?
- How would you measure whether this product is actually replacing existing knowledge work tools?
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- Claude Tag works well on Slack. You are evaluating whether to launch next on Microsoft Teams or Jira. How would you decide if a surface is worth pursuing, and if you chose it, how would you adapt Claude Tag's core interaction model so it feels native to that surface rather than a Slack clone?Anthropic · Product design · Hard
More questions from Anthropic
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop