Product design question

Design a product that will disrupt the food delivery industry (e.g. Uber Eats).

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Disruptive product-strategy thinking: identifying a structural weakness in an incumbent's model rather than incrementally improving it.

Identify a structural weakness in the incumbent food-delivery model, e.g. high delivery fees and driver-availability inconsistency, both stemming from a per-order, on-demand gig-driver model.
Propose a structurally different model, e.g. a neighborhood-based subscription service using pre-scheduled batch delivery routes (grouping nearby orders) to cut per-order delivery cost significantly.
Explain why this is disruptive rather than incremental: it trades some delivery-speed flexibility for meaningfully lower, more predictable pricing, appealing to a price-sensitive segment underserved by current on-demand apps.
Address restaurant-side economics: lower delivery cost could mean a better commission structure for restaurants, a genuine pain point with current platforms.
Define success as subscriber retention and cost-per-delivery versus incumbent platforms, the core proof point for the disruption thesis.

Identifies a genuine structural cost driver (on-demand, per-order gig delivery) rather than proposing a superficial feature tweak.
Explains the classic disruption trade-off explicitly: trading speed for cost, targeting an underserved price-sensitive segment.
Addresses the restaurant side, not just consumers, since a two-sided platform's disruption needs to work for both.

Proposing an incremental UX improvement to an existing app instead of a structurally different, disruptive model.
Only addressing the consumer side and ignoring restaurant economics, which determine whether restaurants would even join a new platform.

Chapters of the AI PM course that teach what this question tests.