Product design question
Design a product that would be used in the 2020 presidential election.
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product design under a sensitive, high stakes context: balancing voter usefulness with neutrality and misinformation risk.
How to approach it
- Clarify the user: a first time or infrequent voter uncertain about registration, polling location, or ballot content, not political operatives.
- State the core problem: fragmented, state specific voting information and rising misinformation about deadlines and eligibility.
- Define the product: a nonpartisan voter information hub with registration status lookup, polling location, and verified ballot summaries.
- Address the trust constraint explicitly: sourcing only from official state election sites, with clear provenance on every piece of information.
- Propose a success metric, such as completed registration checks or reduction in support tickets about deadlines.
- Confirm with the interviewer whether this is a standalone product or a feature inside an existing platform like Google or Facebook.
What a strong answer includes
- Grounds the product in a specific pain point, voters not knowing their registration status or polling place, which caused real turnout friction in past elections.
- Insists on strict source neutrality, pulling only from official Secretary of State data, since credibility is the product's core asset.
- Proposes a measurable goal, for example a stated percentage lift in on time registration completions among first time users.
- Flags misinformation risk directly and proposes rapid fact correction workflows as part of the design, not an afterthought.
Common mistakes
- Designing something that looks like a campaign or advocacy tool instead of neutral information infrastructure.
- Ignoring the misinformation and trust risk that makes this category different from a normal consumer product.
Likely follow-up questions
- How would you keep the product neutral across different states and parties?
- What would you do if misinformation started spreading faster than you could correct it?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop