Product design question
Design a product to fight climate change.
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Ability to scope an enormous, vague problem into one specific, actionable product rather than a broad manifesto.
How to approach it
- Narrow the scope, climate change is too broad for one product, so pick a specific lever, reducing household energy waste, and state the assumption.
- Identify the target user, homeowners who want to reduce their utility bill and are only secondarily motivated by climate impact.
- Identify the core pain point, most people do not know where their home energy is actually being wasted.
- Propose the product, a smart plug and sensor system that identifies specific high waste appliances and gives actionable, ranked recommendations with estimated dollar savings.
- Define success metrics, measured household energy reduction and, as a secondary metric, estimated carbon reduction per household.
What a strong answer includes
- Narrows an impossibly broad prompt to one concrete, testable product, home energy waste reduction, rather than proposing a vague global initiative.
- Leads with the user's real, immediate incentive, saving money, using climate impact as a secondary benefit, more likely to drive actual adoption.
- Sets a measurable outcome, average percent energy reduction per household, with carbon impact calculated as a derived, secondary metric.
Common mistakes
- Staying at the level of raise awareness or reduce carbon with no concrete product or mechanism.
- Assuming users are primarily motivated by climate concern rather than a more immediate incentive like cost savings.
- No metric to measure actual impact, only intent or awareness.
Likely follow-up questions
- How would you validate that dollar savings actually change household behavior?
- How would you scale this beyond homeowners to renters who do not control their utilities?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop