Product design question
Design a product to replace smartphones in 5-7 years.
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Forward-looking product vision combined with grounded near-term feasibility, since 5 to 7 years is a real, bounded horizon.
How to approach it
- Clarify the time horizon means near-term feasible technology, ruling out anything not plausible with current R and D trajectories.
- Segment the core smartphone jobs to replace: communication, information access, payments, and camera, since a successor must cover these.
- Identify the leading candidate technology: AI-powered smart glasses or wearables with voice and AR interfaces, already in active development.
- Prioritize hands-free, glanceable information access as the core differentiator over the phone's screen-in-pocket model.
- Design the solution: lightweight glasses with an AI assistant handling most tasks by voice or gesture, plus built-in payment and camera.
- Define success: adoption and daily active usage among early adopters, and task completion rate versus a smartphone for core jobs.
What a strong answer includes
- Grounds the answer in real, currently emerging technology, AI glasses, rather than speculative science fiction, appropriate for the horizon.
- Explicitly maps the new product against the smartphone's core jobs to be done, ensuring genuine replacement rather than a companion device.
- Names the specific differentiator, hands-free and glanceable, as the reason this could actually displace phones.
- Flags a realistic adoption barrier, social acceptance of wearing a camera and AI device, as part of the design.
Common mistakes
- Proposing unrealistic technology like brain implants that ignores the 5 to 7 year constraint.
- Not mapping the new product against all core smartphone functions.
- Ignoring social and privacy acceptance barriers to a wearable camera device.
Likely follow-up questions
- What would be the biggest adoption barrier for this device?
- How would you handle the privacy concerns of an always-on camera and microphone device?
- What happens to the app ecosystem built around smartphones?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop