Product design question
Design a product to speed up the cooking process?
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What this question tests
Tests product design ideation and prioritization for a broad, open-ended lifestyle problem, requiring a specific user and pain point to ground it.
How to approach it
- Segment the target user: busy working professionals with little time, versus people who enjoy cooking but want efficiency, prioritizing the time-constrained segment since urgency is higher.
- Identify the core pain point: meal prep and active cooking time, not the eating itself, is the actual bottleneck for busy people on weeknights.
- Propose a hardware-plus-software solution: a smart multi-cooker that accepts a recipe scan or voice command and automatically sets time/temperature, paired with pre-portioned ingredient kits to cut prep time too.
- Consider a software-only alternative: a recipe app that optimizes for parallel cooking steps (what to start first, what can wait) to cut total active time without new hardware.
- Define success: average total cook time reduction for a standard recipe, and repeat usage frequency, since habit formation on weeknights is the real test of value.
What a strong answer includes
- Identifies the real bottleneck, active prep and cook time for busy people, rather than a vague 'make cooking better' framing.
- Proposes two distinct solution paths (hardware-assisted and software-only) and reasons about tradeoffs rather than picking one without justification.
- Uses an illustrative number, e.g. assume average weeknight meal prep takes 45 minutes and targets cutting that to 20-25 minutes with either solution.
- Picks a time-based success metric tied directly to the stated problem, plus repeat usage as a habit-formation signal.
Common mistakes
- Proposing a solution without first identifying a specific bottleneck (prep time versus cook time versus decision fatigue).
- Ignoring that a hardware solution has a much higher cost and adoption barrier than a software-only alternative, without weighing that tradeoff.
Likely follow-up questions
- Would you build this as hardware or software-only? What would tip that decision?
- How would you validate that cook time, not meal decision-making, is really the biggest pain point?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop