Product design question
Design a residential apartment complex for Google.
- Product design
- Hard
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What this question tests
Tests unconventional product design applied to physical real estate, requiring a clear rationale for why Google specifically would build this.
How to approach it
- Clarify why Google: likely to house employees near a campus, addressing high-cost housing markets like the Bay Area that hurt recruiting and retention.
- Segment on Google employees, prioritizing early-career hires and those relocating, who are most burdened by local housing costs.
- Identify the pain point: long commutes and high rent near major campuses push talent away or increase attrition risk.
- Design the complex with below-market employee housing, on-site amenities tied to work-life balance, and proximity or shuttle access to campus.
- Define success as employee retention and satisfaction among residents, and reduction in average commute time for that population.
What a strong answer includes
- States a clear, business-relevant rationale, talent retention and cost-of-living pressure, instead of treating this as an arbitrary real estate exercise.
- Grounds the idea in real precedent, Google and other tech companies' actual housing investments near their campuses.
- Ties success metrics to the real underlying business problem, retention, not just occupancy rate.
Common mistakes
- Designing generic luxury apartments without tying the project back to a real business rationale for Google.
- Ignoring retention and cost-of-living as the actual underlying problem this product would solve.
Likely follow-up questions
- How would you decide pricing to balance affordability with avoiding a perceived pay cut via reduced compensation?
- How would you handle this if an employee leaves Google while still living there?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop