Product design question

Design a self driving car.

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What this question tests

Tests product design breadth for a complex, multi-stakeholder system, requiring the candidate to scope down rather than design everything.

How to approach it

  1. Scope down to the passenger experience rather than the full autonomy stack, since that is the PM-appropriate layer.
  2. Segment on solo commuters, families, and accessibility-focused riders like visually impaired passengers.
  3. Identify pain points: trust in the vehicle's decisions, in-ride comfort, and handling edge cases like construction or emergency vehicles gracefully.
  4. Design a passenger dashboard showing the car's reasoning in real time, what it sees and why it's slowing down, plus simple controls like pull over or request human support.
  5. Define success as rider trust score via survey, ride completion without manual intervention requests, and repeat ridership.

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