Product design question

Design a toothbrush for young children.

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What this question tests

Product design for a specific age segment, requiring attention to developmental and parental-oversight needs.

How to approach it

  1. Segment users: toddlers needing help forming the habit at all, and young kids around 5 to 8 starting to brush independently.
  2. Identify the pain point: young children brush too briefly or ineffectively, and parents struggle to supervise consistently.
  3. Prioritize the independent brushing segment, where habit formation and correct technique matter most and parents want less hands-on supervision.
  4. Design the solution: a toothbrush with a built-in two-minute timer and gentle feedback for brushing too hard or missing areas.
  5. Make it playful with a companion character theme that rewards consistent daily brushing without becoming a screen-time distraction.
  6. Define success: daily brushing completion rate and dentist-reported cavity or plaque trends over time.

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