Product design question
Design a travel app for Google.
- Product design
- Medium
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What this question tests
Product design for a travel vertical, checking you can identify a wedge Google is uniquely positioned to own, given existing Search and Maps data.
How to approach it
- Clarify scope, whether this is a new standalone app or a feature within Google Maps or Search, and confirm the target user, trip planners versus in-destination travelers.
- List pain points: fragmented planning across multiple sites and tabs, generic recommendations not personalized to actual interests, and difficulty tracking an itinerary in one place.
- Identify Google's advantage, its existing Search, Maps, and Flights data, which could unify planning that competitors have to build from scratch.
- Propose the design: a trip planning surface that aggregates flight, lodging, and itinerary data pulled from a user's existing Gmail confirmations and Search history, with personalized recommendations layered on top.
- Prioritize the unification and personalization angle first, since Google's unique advantage is data breadth other travel apps lack, not building another generic booking engine.
- Define success as completed trip plans and repeat use across multiple trips, confirming scope on whether booking transactions are included.
What a strong answer includes
- Leverages Google's unique cross-product data advantage, Search, Maps, Gmail, and Flights, to unify trip planning in a way dedicated travel apps cannot easily replicate.
- Proposes a concrete mechanism, auto-populating itineraries from Gmail booking confirmations, grounded in a real, existing Google capability.
- Names the sharpest pain point precisely, fragmentation across tools and tabs, and designs directly against it with a single unified surface.
- Sets a measurable success metric, completed and reused trip plans, tied to whether the unification actually delivers value over ad hoc planning.
Common mistakes
- Building a generic travel app that duplicates Expedia or TripAdvisor with no real differentiation.
- Not leveraging Google's actual cross-product data advantage.
- Ignoring privacy considerations around using Gmail data for itinerary auto-population.
Likely follow-up questions
- How would you handle user privacy concerns around pulling data from Gmail for itineraries?
- How would this differentiate enough from existing Google Maps trip features?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop