Product design question

Design a travel app for Google.

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What this question tests

Product design for a travel vertical, checking you can identify a wedge Google is uniquely positioned to own, given existing Search and Maps data.

How to approach it

  1. Clarify scope, whether this is a new standalone app or a feature within Google Maps or Search, and confirm the target user, trip planners versus in-destination travelers.
  2. List pain points: fragmented planning across multiple sites and tabs, generic recommendations not personalized to actual interests, and difficulty tracking an itinerary in one place.
  3. Identify Google's advantage, its existing Search, Maps, and Flights data, which could unify planning that competitors have to build from scratch.
  4. Propose the design: a trip planning surface that aggregates flight, lodging, and itinerary data pulled from a user's existing Gmail confirmations and Search history, with personalized recommendations layered on top.
  5. Prioritize the unification and personalization angle first, since Google's unique advantage is data breadth other travel apps lack, not building another generic booking engine.
  6. Define success as completed trip plans and repeat use across multiple trips, confirming scope on whether booking transactions are included.

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