Product design question
Design a video streaming application tailored for seniors.
- Product design
- Easy
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What this question tests
Basic accessibility-aware product design for a specific demographic, focusing on usability constraints rather than content curation alone.
How to approach it
- Identify the constraints for seniors: potential vision or hearing limitations, lower comfort with complex navigation, and a preference for familiar, easy content discovery.
- Propose interface changes: larger text and buttons, simplified navigation with fewer nested menus, and voice search as an alternative to typing.
- Propose content-side changes: curated, easy-to-browse categories (classic films, familiar genres) rather than an overwhelming algorithmic grid.
- Address remote-control or input simplicity, since many seniors use TVs with basic remotes, so the app must work well with minimal, large button navigation.
- Define success as session completion rate (starting and finishing a video without abandoning) and reduced support-contact rate as a guardrail.
What a strong answer includes
- Addresses both interface simplicity and content curation, not just a font-size toggle.
- Considers the actual input device, a basic remote, a real-world constraint often missed in mobile-first accessibility answers.
- Defines a success metric tied to actual usability, session completion, not just downloads or sign-ups.
Common mistakes
- Only proposing a larger-text setting, treating accessibility as a single toggle instead of a broader design change.
- Ignoring the input device constraint, assuming touchscreen or mouse-and-keyboard interaction that seniors on TVs may not have.
Likely follow-up questions
- How would you test this with actual senior users before shipping?
- How would you avoid this becoming a separate, neglected experience that never gets updated alongside the main app?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop