Product design question

Design an app for cooking.

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What this question tests

Basic product design skill, choosing a specific user and cooking pain point rather than a generic recipe app.

How to approach it

  1. Pick a specific segment, like busy home cooks who want to use what's already in their fridge, rather than 'people who cook.'
  2. Identify the pain point: deciding what to cook with ingredients on hand, avoiding food waste and extra grocery trips.
  3. Propose a focused feature: an ingredient-based recipe finder matching what users have, prioritizing near-expiry items.
  4. Address retention: weekly meal planning and a shared grocery list to build a habit loop beyond one-off lookups.
  5. Define success as percent of sessions ending in a recipe actually cooked, confirmed via an 'I made this' tap, and weekly active cooking sessions.

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