Product design question

Design an app that helps a museum make money.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design for a nonprofit-adjacent revenue problem, requiring a monetization-first mindset within a museum's specific context.

Segment users: in-person visitors who could spend more during their visit, and remote audiences who never visit but might still pay for value.
Identify the pain point: museums under-monetize visitor engagement beyond ticket price, missing membership and repeat-visit revenue.
Prioritize in-person visitors first, since they already have intent and presence, the easier opportunity to capture.
Design the solution: an in-app guided tour with premium content, deeper curator commentary, as an add-on purchase, plus a membership upsell at a high-engagement moment.
Add a secondary revenue stream: a virtual version of premium tour content sold to people who can't visit in person.
Define success: incremental revenue per visitor attributable to the app.

Segments in-person versus remote audiences and picks in-person first with clear reasoning about capturing existing intent.
Proposes a concrete monetization mechanism tied directly to what a museum can uniquely offer.
Times the membership upsell at a high-engagement moment, a thoughtful conversion design detail.
Uses incremental revenue per visitor as a direct, business-relevant success metric.

Designing a generic museum information app with no clear monetization mechanism.
Ignoring existing revenue streams that any new feature should complement, not cannibalize.
Not defining a measurable revenue outcome.

How would you avoid cannibalizing existing ticket or membership revenue with this app?
How would you price the premium content?
How would you measure whether the app increases visitor satisfaction, not just spend?