Product design question

Design Uber for kids.

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What this question tests

Tests product design under a heightened safety and trust bar, since the user (child) and the payer/decision-maker (parent) are different people.

How to approach it

  1. Clarify the target: rides for unaccompanied minors, likely ages 8 to 15, booked and monitored by a parent, not the child.
  2. Identify the core problem: parents need certainty about driver vetting, live tracking, and communication, more than speed or price.
  3. Design safety-first features: background-checked and specially certified drivers, mandatory live GPS sharing with the parent, and a check-in call or PIN-based pickup.
  4. Consider a two-app model: parent app for booking, tracking, and approvals, with no direct payment or booking access for the child.
  5. Define success as parent trust and repeat usage (bookings per family per month) rather than raw ride volume, since trust drives adoption here.

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