Product design question
Design Uber for kids.
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What this question tests
Tests product design under a heightened safety and trust bar, since the user (child) and the payer/decision-maker (parent) are different people.
How to approach it
- Clarify the target: rides for unaccompanied minors, likely ages 8 to 15, booked and monitored by a parent, not the child.
- Identify the core problem: parents need certainty about driver vetting, live tracking, and communication, more than speed or price.
- Design safety-first features: background-checked and specially certified drivers, mandatory live GPS sharing with the parent, and a check-in call or PIN-based pickup.
- Consider a two-app model: parent app for booking, tracking, and approvals, with no direct payment or booking access for the child.
- Define success as parent trust and repeat usage (bookings per family per month) rather than raw ride volume, since trust drives adoption here.
What a strong answer includes
- Leads with trust and safety architecture (vetted drivers, live tracking, PIN pickup) before any growth or convenience feature, which matches the real risk profile.
- Separates the parent's control surface from the child's experience, recognizing the buyer and user are different people with different needs.
- Flags the regulatory and legal angle, minors and liability, as something to validate with legal before wide launch.
- Picks a trust-based success metric, like parent NPS or repeat booking rate, over pure ride volume.
Common mistakes
- Designing this like a normal Uber ride with a few added parental controls, underestimating the trust bar required.
- Skipping the legal and liability discussion entirely, which is a major real-world blocker for this product.
Likely follow-up questions
- How would you vet and certify drivers specifically for this service?
- How would you handle an emergency during a ride, like the child feeling unsafe?
More product design questions
- How would you improve the Uber app?Lyft · Product design · Easy
- How would you design at ETA system for Lyft drivers?Lyft · Product design · Medium
- Design Lyft for kids.Google · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- How would you improve the restaurant search?Uber · Product design · Easy
- How would you design a bicycle renting app for tourists?Google · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop