Product design question
Explain your understanding of Google: why it was created and its core purpose.
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Basic product sense and company understanding: articulating a product's core purpose clearly and specifically.
How to approach it
- State Google's founding mission concretely: organizing the world's information and making it universally accessible and useful, starting with web search.
- Explain the original problem it solved: in the late 1990s, existing search engines returned poor quality, easily gamed results, and Google's PageRank algorithm ranked pages by relevance and authority more effectively.
- Connect the mission to the broader product portfolio: Search, Maps, Gmail, and Android all extend the same core idea of organizing information and making it easily accessible, not just web pages.
- Note how the business model, search advertising, aligned incentives with the mission by keeping search free and funded by highly relevant, non intrusive ads.
- Acknowledge how the mission has evolved, extending into AI to make information not just searchable but directly usable and understandable.
- Conclude by tying the mission to why it still matters today, as information volume and complexity keep growing.
What a strong answer includes
- States the actual, specific Google mission rather than a vague guess about what Google does.
- Explains the original competitive insight, PageRank's relevance ranking, showing real understanding of why Google won early search.
- Connects the mission coherently across multiple real products, not just search, showing depth.
- Notes the business model's alignment with the mission, a subtle but important point about sustainable strategy.
Common mistakes
- Describing Google only as a search engine without connecting to the broader mission and product portfolio.
- Giving a vague, generic answer that could apply to any tech company.
Likely follow-up questions
- How well do you think Google's current AI products stay true to this original mission?
- Where do you see tension between the mission and the advertising business model?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop