Product design question
Give me a walk through to all the existing features of Instagram.
- PayU
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Basic product knowledge and the ability to structure a product walkthrough clearly for a non-technical audience.
How to approach it
- Confirm the audience and depth expected, a quick overview versus a deep feature by feature audit.
- Group features by user job to be done rather than listing randomly, e.g. content creation, discovery, and messaging.
- Cover core creation tools, feed and Stories posts, Reels, and editing features like filters and stickers.
- Cover discovery and engagement, Explore page, hashtags, likes, comments, and the algorithmic feed.
- Cover monetization and business tools, Shopping tags, ads, and creator insights, since this is often the point of the exercise.
- Close with a brief point of view on which features matter most today and why.
What a strong answer includes
- Organizes the walkthrough by user need, not a random feature dump, showing product thinking not memorization.
- Distinguishes core Instagram, feed, Stories, Reels, from adjacent surfaces, Shopping and DMs, and explains how they connect.
- Notes which features are declining or growing in relevance, e.g. Reels growth versus static feed decline, as a point of view.
- Keeps it concise and prioritized rather than reciting every menu item.
Common mistakes
- Listing every feature with no structure or prioritization.
- Missing major surfaces like Reels or Shopping.
- Showing no opinion on which features matter most.
Likely follow-up questions
- Which feature would you cut if you had to.
- How would you prioritize new features for next quarter.
- What is one feature you think is underused and why.
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop