Product design question

How would you improve YouTube?

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What this question tests

Ability to find a real user pain point in a mature product and propose a focused improvement, not a feature dump.

How to approach it

  1. Pick a user segment, for example casual viewers versus creators, since 'improve YouTube' means different things to each.
  2. State a real pain point for that segment, such as difficulty finding a specific moment inside a long video.
  3. Prioritize this over a list of unrelated ideas, since one deep improvement beats five shallow ones in an interview.
  4. Propose a solution: AI generated chapter markers and a visual scrub bar showing scene changes.
  5. Explain why this matters: reduces search time and increases completion rate for long form content.
  6. Define success as watch time on videos over 20 minutes and search within video usage rate.

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