Product design question
How would you improve Netflix?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense for a mature streaming platform, focusing on one specific, real friction point in discovery or retention.
How to approach it
- Pick a specific pain point, decision fatigue, users spending significant time browsing without picking something to watch, sometimes leading to session abandonment.
- Identify why this matters, abandoned browsing sessions without a watch can quietly hurt satisfaction and long term retention even if the user does not churn immediately.
- Propose a fix, a smarter quick pick feature that commits to one strong recommendation based on mood or available time, rather than another endless scroll of rows.
- Explain the trade off, this reduces the sense of infinite choice the platform currently emphasizes, so it should be optional, not a forced replacement.
- Define success metrics, reduction in browse only session rate and change in session to watch conversion.
What a strong answer includes
- Names a specific, well documented real pain point, decision fatigue and browsing without watching, rather than generic add more content suggestions.
- Proposes a concrete, testable feature, a mood or time based quick pick, explicitly framed as optional to avoid removing the browsing experience users also value.
- Sets a metric tied directly to the identified problem, browse only session rate, rather than an unrelated metric like total subscriber count.
Common mistakes
- Proposing to add more content or lower price, ignoring the platform's actual content and pricing strategy trade offs.
- No consideration of how the fix might reduce a currently valued behavior like exploratory browsing.
- No metric tied specifically to the stated problem.
Likely follow-up questions
- How would you personalize the quick pick without it feeling repetitive over time?
- How would you measure whether this actually improved satisfaction, not just reduced browsing time?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop