Product design question
How would you improve Spotify?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests basic product sense: picking a specific Spotify pain point and a focused, defensible improvement instead of a feature grab-bag.
How to approach it
- Clarify scope: default to the core listening experience for casual to regular listeners, not artist tools or podcast-specific features.
- Segment users: casual background listeners, playlist curators, and discovery-driven users relying on Discover Weekly or Release Radar.
- Pick one pain point: friction matching music to a specific mood or activity right now, beyond generic static mood playlists.
- Propose a quick-select on the home screen for the current activity, generating a dynamically blended queue rather than a static playlist.
- Address the trade-off: this must not cannibalize existing curated playlist engagement, so position it as a faster on-ramp, not a replacement.
- Define success: session length and skip rate for sessions started via quick-select versus a standard playlist start.
What a strong answer includes
- Picks one specific, common pain point, matching music to an immediate context, instead of listing generic ideas.
- Proposes a concrete, lightweight UI mechanism rather than a vague personalization promise.
- Addresses cannibalization risk against existing curated playlists, showing awareness of the current product.
- Defines success with skip rate, a strong signal of whether the match actually fit the moment.
Common mistakes
- Listing many shallow feature ideas without picking and defending one.
- No consideration of how the new feature interacts with Spotify's existing curated playlist ecosystem.
Likely follow-up questions
- How would you personalize the quick-select options over time per user?
- How would you measure if this feature increases or decreases overall listening time?
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- How would you create a playlist for a user after they listen to a single song? (in an app like Spotify)Spotify · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop