Strategy question

GMeet got boosted during lockdowns. But as world opens up, how will you cater the "people using G-Meet for work" segment in order to keep the number of users from falling. What is your product strategy and roadmap for this segment?

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What this question tests

Segment-specific retention strategy for a product whose pandemic-driven demand surge is expected to partially reverse.

How to approach it

  1. Clarify the segment, hybrid and remote workers who now split time between office and home, since their meeting needs differ from fully in-office teams.
  2. Diagnose the retention risk, as offices reopen, casual in-person catch-ups replace some video meetings, reducing GMeet's habitual use.
  3. Identify the core value to preserve, seamless hybrid meetings where some attendees are in-office and some remote, in one unified experience.
  4. Propose features, an equitable hybrid meeting mode, e.g. room-based cameras that give remote attendees the same visibility as in-room participants.
  5. Leverage the Workspace ecosystem, deep integration with Calendar and Docs to make GMeet the default for any work meeting, not just fully remote ones.
  6. Define success metrics, weekly active hybrid meetings and meeting minutes per hybrid worker, tracked against the pre-reopening baseline.

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