Product design question

How can I create a product that allows users to search for and book flights?

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What this question tests

Product design fundamentals in a mature category: identifying a differentiated angle despite strong existing competitors.

How to approach it

  1. Clarify the target user: budget-conscious leisure travelers versus frequent business travelers, and pick one.
  2. Identify the core need: finding the best-value flight quickly and booking with confidence, without hidden fees.
  3. Propose a differentiator, like transparent total pricing upfront and flexible date search to find the cheapest days to fly.
  4. Design the core flow: search by route and flexible dates, compare transparent pricing, and book with saved preferences.
  5. Define success as search-to-booking conversion rate and repeat booking rate.

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