Product design question

How can you optimize drivers' waiting time at Uber?

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What this question tests

Whether the candidate can break down a marketplace friction point into its root causes and propose fixes that don't just shift the cost elsewhere.

How to approach it

  1. Clarify what waiting time means: time between accepting a ride and reaching the pickup point, or time idle waiting for a ride request.
  2. Segment the problem: idle waiting time (too few requests) is a supply-demand balancing issue, while pickup waiting is a routing and rider-readiness issue.
  3. For idle time, consider better demand forecasting and driver positioning incentives (surge zones, heatmaps) to reduce mismatches.
  4. For pickup time, consider clearer pickup point instructions, rider-side prompts to be ready, and better ETA-to-driver accuracy.
  5. Define success as reduced average wait time per segment, with a guardrail on driver earnings, since reducing idle time shouldn't just mean fewer available drivers.

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