Product design question
How do you improve Slack?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests basic product sense for a mature B2B collaboration tool, picking a specific workplace friction point over generic feature suggestions.
How to approach it
- Clarify scope: default to the core messaging and channel experience for existing team users, not the App Directory or enterprise admin tools.
- Segment users: heavy daily users managing many channels, and lighter users who only check a few specific channels.
- Pick one pain point: important decisions or action items made in a fast-moving channel conversation get buried and lost as the channel scrolls on.
- Propose a lightweight decision or action-item tag applicable to any message, surfaced in a dedicated per-channel summary view.
- Address the trade-off: this must be low-friction to apply, one click, or users won't bother, given Slack's fast, informal communication culture.
- Define success: reduction in can-someone-remind-me follow-up messages, and adoption rate of the tagging feature in active channels.
What a strong answer includes
- Picks a specific, common workplace pain point, lost decisions in fast-scrolling channels, rather than generic feature requests.
- Proposes a lightweight, low-friction mechanism fitting Slack's fast, informal culture, rather than a heavyweight documentation requirement.
- Addresses adoption friction explicitly, recognizing a feature that's not effortless to use won't get adopted in Slack's culture.
- Defines success with a specific behavioral proxy, reduced clarifying follow-ups, tied directly to the pain point.
Common mistakes
- Proposing heavyweight solutions like mandatory meeting notes that conflict with Slack's fast, informal use pattern.
- No adoption-friction consideration, proposing a feature too effortful for users to bother using consistently.
Likely follow-up questions
- How would you prevent this tagging feature from being underused or forgotten?
- How would this integrate with Slack's existing thread and pinned-message features?
More product design questions
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- How do you stop spamming at Slack?Slack · Product design · Medium
- The CEO wants you to develop a new list of features for Slack. How would you approach this?Slack · Product design · Medium
- How would you improve the Uber app?Lyft · Product design · Easy
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop