Product design question
How do you increase open table restaurant users base?
- OpenTable
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests two sided marketplace growth thinking: increasing users while ensuring restaurant supply and reservation reliability keep pace.
How to approach it
- Define both sides: diners looking for available tables, and restaurants needing reliable, well matched reservation flow.
- Identify the growth lever, likely diner acquisition through better discovery of restaurants matching their preferences and real time availability.
- Propose interventions: personalized restaurant recommendations, and a loyalty or rewards program for frequent bookers.
- Address the supply side constraint, since diner growth without enough participating restaurants leads to poor availability and churn.
- Define success: net new active diners and booking completion rate, ensuring restaurant fill rate is not degraded.
- Confirm with the interviewer whether growth means new markets or deeper penetration in existing cities.
What a strong answer includes
- Balances both sides explicitly, proposing diner growth tactics like personalized recommendations while ensuring restaurant supply and table availability keep pace.
- Proposes a loyalty program rewarding frequent bookers with perks like priority reservations, increasing retention alongside new user acquisition.
- Addresses restaurant onboarding as a prerequisite, since new diner growth in an area with few participating restaurants would just create poor availability and churn.
- Sets a measurable goal, for example a stated increase in net new monthly active diners paired with a maintained or improved booking completion rate.
Common mistakes
- Focusing only on diner acquisition without ensuring enough restaurant supply exists to serve the increased demand.
- Proposing generic marketing tactics without addressing what specifically makes diners choose OpenTable over calling a restaurant directly.
Likely follow-up questions
- How would you prioritize which cities need more restaurant supply before pushing diner growth?
- What would make a diner choose to book through OpenTable instead of calling the restaurant?
More product design questions
- How would you improve the Uber app?Lyft · Product design · Easy
- Design a fridge for kids.Asana · Product design · Easy
- How would you improve TikTok?TikTok · Product design · Easy
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- How would you improve Google Home?Google · Product design · Easy
- How would you improve YouTube?Spotify · Product design · Easy
More questions from OpenTable
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop