Product design question
How do you solve the fake messages problem in WhatsApp/other messaging platforms?
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense on trust and safety in an encrypted messaging product, where message content cannot be read.
How to approach it
- Clarify "fake messages" means misinformation forwards, not spam, since WhatsApp is end-to-end encrypted and content is private.
- Identify the mechanism of harm: mass-forwarded messages spreading unverified claims, especially in family and community groups.
- Prioritize forward-chain behavior over content, since that is visible metadata WhatsApp can act on without breaking encryption.
- Propose interventions: the existing five-chat forward limit, a "forwarded many times" label, and a tap-through friction step for highly forwarded messages.
- Weigh false positives: legitimate viral content like memes or event info gets caught by the same friction.
- Define success as reduction in highly-forwarded message volume, since content-based fake-message counts can't be measured under encryption.
What a strong answer includes
- Correctly identifies that encryption blocks content-based detection and pivots to metadata, forward count and chain depth, as the real lever.
- References the actual shipped mitigation, the five-chat forward limit, as a baseline, then proposes incremental friction beyond it.
- Names the real tradeoff: over-restricting forwards hurts legitimate viral sharing and user experience.
- Proposes measuring highly-forwarded message volume as a proxy metric since content can't be inspected.
Common mistakes
- Proposing content moderation or scanning, which breaks end-to-end encryption and is not feasible.
- Ignoring the false-positive cost to legitimate sharing.
- Not acknowledging what WhatsApp has already shipped.
Likely follow-up questions
- How would you measure impact without reading message content?
- How do you balance user friction against misinformation spread?
- Would you handle this differently in regions with low digital literacy?
More product design questions
- How can Whatsapp create a feature that enables users to conveniently organize simple single-task events like dinner or a movie night directly within the Whatsapp platform?WhatsApp · Product design · Medium
- Design WhatsApp for students.WhatsApp · Product design · Easy
- How would you improve WhatsApp Business to drive more engagement?WhatsApp · Product design · Medium
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
More questions from WhatsApp
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop