Estimation question

How many orders does swiggy receive in a week?

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What this question tests

Structured market sizing: breaking a large unknown number into population, penetration and frequency assumptions instead of guessing.

How to approach it

  1. Clarify scope: total weekly orders across India, not one city, and confirm whether to include Swiggy Instamart.
  2. Estimate India's urban population likely to use food delivery, roughly 300 to 400 million people.
  3. Apply a Swiggy specific penetration rate among that group, say 15 to 20 percent are active users.
  4. Estimate average orders per active user per week, around 1 to 1.5.
  5. Multiply population by penetration by frequency, then sanity check the total against known GMV figures.

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