Estimation question
How many orders does swiggy receive in a week?
- Ola
- Estimation
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Structured market sizing: breaking a large unknown number into population, penetration and frequency assumptions instead of guessing.
How to approach it
- Clarify scope: total weekly orders across India, not one city, and confirm whether to include Swiggy Instamart.
- Estimate India's urban population likely to use food delivery, roughly 300 to 400 million people.
- Apply a Swiggy specific penetration rate among that group, say 15 to 20 percent are active users.
- Estimate average orders per active user per week, around 1 to 1.5.
- Multiply population by penetration by frequency, then sanity check the total against known GMV figures.
What a strong answer includes
- States each assumption out loud and rounds to clean numbers (400M urban population, 15% penetration, 1.5 orders weekly) so the interviewer can follow and challenge the math.
- Lands on tens of millions of orders per week, for example around 90 million, and labels it an estimate, not a fact.
- Checks the result against an assumed average order value to see if implied weekly revenue looks plausible.
Common mistakes
- Using India's total population instead of the smaller urban, delivery eligible segment.
- Producing a final number without a reality check against order value or known scale.
Likely follow-up questions
- How would this change during a festival week or monsoon season?
- How would you actually validate this estimate with real data?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop