Product design question

How will you build a travel recommendation product for an online travel giant?

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What this question tests

Product design for a personalization-heavy recommendation product, requiring clear signals, ranking logic, and trust-building.

How to approach it

  1. Define the target user and moment: a traveler in the early research phase deciding where and what to do, not someone already booked.
  2. Identify the input signals available: past bookings, searches, saved items, and stated preferences like budget or travel style.
  3. Design the recommendation logic: rank destinations and activities by similarity to past behavior plus trending signals from similar traveler segments.
  4. Address trust and transparency: show why a recommendation appeared, e.g. 'because you saved beach destinations,' since opaque recommendations get ignored.
  5. Define success as click-through and save rate on recommended items, and downstream booking conversion, with a diversity guardrail so recommendations don't get stuck in a narrow loop.

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