Strategy question

How will you support advertising in a cookieless world?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic thinking on ad tech under privacy constraints, a live problem for any ad-supported business like Rakuten.

Clarify scope, whether the focus is Rakuten's own ad network, its retail media business, or a general strategy discussion.
Frame the core problem: third-party cookies are going away, so identity and measurement need new foundations.
Lay out the main alternatives: first-party data and login-based identity, contextual targeting, and cohort or clean-room based approaches.
Recommend leaning into first-party data given Rakuten's logged-in shopping and loyalty ecosystem, since that is a durable advantage competitors without a login base lack.
Address measurement separately from targeting, proposing aggregated conversion reporting or clean rooms for advertiser trust.
Confirm with the interviewer whether they want a targeting-only answer or a full advertiser value proposition.

Names Rakuten's specific advantage, its logged-in ecommerce and loyalty program, as a first-party data moat competitors lack.
Distinguishes retail media, where purchase intent data is strong, from open-web display, which is hit hardest by cookie loss.
Proposes a concrete first step, building a clean room for advertiser measurement without exposing raw user data.
Flags the tradeoff, first-party strategies favor large logged-in platforms and can worsen competition against smaller publishers.

Proposing device fingerprinting or other workarounds that ignore the privacy intent behind cookie deprecation.
Treating this as a purely technical problem without addressing advertiser trust and measurement.
Not distinguishing retail media from open-web advertising, which face very different exposure.

Chapters of the AI PM course that teach what this question tests.