Strategy question

How would business look like in a world with unlimited connectivity?

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What this question tests

Tests speculative strategic thinking: reasoning about second order business effects of a major infrastructure shift.

How to approach it

  1. Define what unlimited connectivity means concretely, for example near zero marginal cost, always on bandwidth everywhere, including remote areas.
  2. Identify which current business constraints disappear, such as bandwidth scarcity currently limiting video quality or remote work feasibility.
  3. Reason about winners and losers: businesses built on scarcity, like metered data plans, lose value, while latency sensitive services like remote surgery or real time collaboration gain.
  4. Pick one or two concrete industry examples to ground the abstract question, rather than speaking only in generalities.
  5. Propose what a company should do to prepare for this shift.
  6. State the assumption about the time horizon, since near term partial gains differ from a fully unlimited future.

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