Metrics question
How would you A/B test a new feature for Uber drivers without negatively impacting the platform?
- Uber
- Metrics
- Medium
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What this question tests
Experimentation design that accounts for marketplace interference, a common trap in two sided marketplace testing.
How to approach it
- Clarify the feature, such as a new earnings display or route feature, since the risk profile differs by feature type.
- Flag the interference risk explicitly: driver side experiments can bleed into the rider experience through shared supply.
- Propose geo based or time based randomization instead of pure driver level randomization to reduce cross contamination.
- Define primary metrics on the driver side, earnings and acceptance rate, plus guardrail rider side metrics like wait time and cancellation rate.
- Run a small scale test in a few cities first, monitoring guardrails closely before wider rollout.
What a strong answer includes
- Explicitly names marketplace interference and spillover as the core risk, showing marketplace specific expertise.
- Proposes geo or time based randomization as the fix, a real technique used in ride hailing experimentation.
- Includes rider side guardrail metrics even though the feature targets drivers, correctly treating this as two sided.
Common mistakes
- Randomizing purely by individual driver ID, ignoring that treated and control drivers share the same rider pool.
- Measuring only driver metrics with no guardrail on rider experience.
Likely follow-up questions
- How would you decide between geo based and time based randomization for this specific feature?
- What guardrail would make you stop the test early?
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More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop