Metrics question

How would you A/B test a new feature for Uber drivers without negatively impacting the platform?

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What this question tests

Experimentation design that accounts for marketplace interference, a common trap in two sided marketplace testing.

How to approach it

  1. Clarify the feature, such as a new earnings display or route feature, since the risk profile differs by feature type.
  2. Flag the interference risk explicitly: driver side experiments can bleed into the rider experience through shared supply.
  3. Propose geo based or time based randomization instead of pure driver level randomization to reduce cross contamination.
  4. Define primary metrics on the driver side, earnings and acceptance rate, plus guardrail rider side metrics like wait time and cancellation rate.
  5. Run a small scale test in a few cities first, monitoring guardrails closely before wider rollout.

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