Strategy question
How would you approach the task of launching an OTT (Over-the-Top) product if the CEO of Ola Cabs requested it?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Cross-industry strategic reasoning: can you assess whether a ride-hailing company's assets translate into a credible OTT (streaming) launch, and structure the approach if pursued.
How to approach it
- Question the premise first: does Ola have a genuine right to win in OTT streaming, given it has no content, production, or licensing experience.
- Identify Ola's real assets: a large captive audience during rides (in-car screens/app) and local market/payments infrastructure, not general content strength.
- Propose a scoped angle if pursued: a short-form, in-ride entertainment product (news, local-language clips) rather than a broad Netflix-style OTT platform.
- Address content sourcing: licensing existing regional content rather than expensive original production, given no content expertise.
- Flag the resourcing question: whether this justifies diverting focus/capital from Ola's core mobility business.
- Give a clear recommendation: skeptical of a full OTT platform, open to a narrow in-ride content product tied to Ola's actual usage context.
What a strong answer includes
- Challenges the premise honestly instead of just designing a generic OTT roadmap as asked, showing strategic judgment over compliance.
- Identifies the one real asset Ola has, captive ride-time attention, and scopes a product around that instead of competing broadly with Netflix/Hotstar.
- Recommends licensing over original content production, correctly avoiding a capability Ola doesn't have.
- Flags opportunity cost against the core mobility business, a real strategic consideration for a CEO request.
Common mistakes
- Building a full broad OTT roadmap without questioning whether Ola should do this at all.
- Ignoring Ola's actual unique asset (captive ride-time audience) and treating this like a generic streaming launch.
Likely follow-up questions
- How would you politely push back on the CEO if you think this isn't the right move?
- What would you need to see in a pilot before committing more resources?
More strategy questions
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- How would you launch (roll out) Amazon Go?Amazon · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- Should Uber Eats be a different app from Uber Rides?Lyft · Strategy · Hard
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop