Strategy question

How would you assess the impact of TikTok and YouTube Shorts on Netflix’s engagement?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Competitive analysis across different content formats, testing whether the candidate treats short form and long form as substitutes or complements.

Frame the question: are TikTok and Shorts competing for the same attention budget as Netflix, even though content type differs.
Consider the substitution effect: short form fills idle micro moments that could otherwise be a Netflix session, especially among younger users.
Consider the complementary effect: short clips of Netflix shows can drive discovery and back to full episode viewing.
Propose measuring it by looking at engagement trends by age cohort, since younger users are more affected.
Recommend Netflix's response: invest in short form marketing and discovery clips rather than competing on short form itself.

Distinguishes substitution from complementary effects instead of assuming pure competition.
Segments the analysis by age cohort, since the Gen Z attention shift is the real driver.
Recommends a specific response grounded in what Netflix can control.

Treating TikTok and Netflix as purely competing with no consideration of the complementary discovery effect.
No segmentation by user age or usage pattern.

Chapters of the AI PM course that teach what this question tests.