Strategy question
If you are in Netflix, what you do to help Netflix grow 10x in India? Why do you feel Netflix has not grown in India.?
- Netflix
- Strategy
- Hard
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What this question tests
Market-entry strategy and root-cause diagnosis: can you form a hypothesis for why growth stalled before proposing a 10x plan.
How to approach it
- First diagnose: hypothesize why Netflix hasn't grown as fast in India, e.g. price sensitivity, competition from cheaper bundled options, and a strong local-language content gap.
- Confirm what you'd check: pricing relative to local alternatives, content library composition (Hindi/regional vs English/international), and device/data cost context.
- Propose the plan: a much lower-priced mobile-only tier, heavier investment in regional-language originals, and partnerships with telecom data bundles.
- Sequence it: fix price/access barriers first (mobile-only tier), since content investment take longer to pay off.
- Acknowledge the tension: aggressive price cuts may hurt global ARPU perception, so scope this as a India-specific tier.
- Define success: paid subscriber growth rate and regional-content watch-time share.
What a strong answer includes
- Diagnoses the 'why' before jumping to the 'how', naming price and content-language gap as the likely core issues, matching well-known market dynamics.
- Proposes a mobile-only, lower-priced tier, addressing the specific cost-sensitivity of the Indian market rather than a generic global tactic.
- Prioritizes regional-language content investment, recognizing India isn't a single homogeneous market.
- Flags the tension between a low-price India tier and Netflix's premium global positioning, showing strategic awareness.
Common mistakes
- Proposing a plan to 10x growth without first explaining why growth has been slow.
- Treating India as a single market rather than a multi-language, price-sensitive one.
Likely follow-up questions
- How would you protect global brand pricing while offering a much cheaper India tier?
- Which regional language would you prioritize investing in first, and why?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop