Strategy question

You are a Product Manager for a Premium OTT Service and are gearing up for the launch of a much awaited series. A week before the release of the series, the show gets leaked. How do you respond and mitigate this scenario?

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What this question tests

Crisis response strategy: balancing damage control, legal, and business continuity under real time pressure.

How to approach it

  1. Assess the leak's scope immediately: how much of the series is out, which platforms it's spreading on, and how it was leaked.
  2. Engage legal and trust and safety to issue takedown requests on pirate sites and file sharing platforms.
  3. Decide on the release strategy: consider moving up the launch date to reduce the leak's head start advantage.
  4. Communicate with the production and marketing teams to adjust promotional messaging, acknowledging the leak without amplifying it.
  5. Analyze the source of the leak, whether internal, a partner, or a screener copy, and tighten controls for future releases.
  6. Define success as viewership on launch day versus forecast, and containment of further unauthorized spread.

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