Product design question

How would you design a new mobile banking app?

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What this question tests

Tests product design fundamentals for a trust-heavy financial product: the user, the core need, and a prioritized MVP.

How to approach it

  1. Pick a user: someone new to a bank, likely a first-time account holder or a switcher from a legacy bank.
  2. Identify the pain: anxiety about not knowing their real-time balance and unexpected fees.
  3. Prioritize by trust impact: real-time balance and spending alerts first, before budgeting gamification.
  4. Design the core flow: instant balance view, transaction notifications, simple spend categorization.
  5. Address security explicitly: biometric login and instant card lock, since trust is the top adoption barrier.
  6. Define success as daily use of the balance and alert feature, plus fewer support calls about surprise charges.

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