Product design question

How would you design a product that increases the consumption of fruit in the US?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design for a behavior-change goal, requiring you to identify the real barrier rather than assuming awareness is the problem.

Users: segment by barrier type, people who find fruit inconvenient versus people who find it expensive versus people who simply forget.
Pain points: fresh fruit spoils quickly and requires prep, making it less convenient than processed snacks.
Prioritize: focus on convenience, since awareness of fruit's health benefits is already high but behavior still lags.
Solution: a subscription or nudge-based product delivering pre-portioned, ready-to-eat fruit at the moment of a craving, paired with habit-forming reminders.
Success metric: repeat purchase or repeat consumption rate, not just initial trial.
Confirm scope: is this a physical product, a grocery delivery feature, or a behavioral app, since that changes the whole approach.

Correctly identifies convenience and spoilage as the real barrier over awareness, avoiding a generic education campaign.
Proposes a concrete mechanism, pre-portioned ready-to-eat delivery timed to cravings, not just a reminder app.
Measures repeat behavior specifically, since the real goal is sustained consumption change, not a one-time purchase.

Defaulting to an awareness campaign when the real barrier is convenience and spoilage, not knowledge.
No segmentation of why people are not eating enough fruit.
Success metric based on one-time trial rather than sustained habit change.

How would you keep costs low enough for this to work at scale?
What would make you believe this is actually changing behavior versus just serving people who already eat fruit?