Product design question
How would you design Alexa for the blind people?
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What this question tests
Accessibility-focused product design, adapting a voice assistant for a segment where voice is already the primary interface.
How to approach it
- Clarify that Alexa is largely voice-first already, so the real design gap is likely setup and non-voice notifications, not core interaction.
- Segment users: fully blind users versus low-vision users, since needs differ in whether visual aid still helps.
- Identify the pain point: initial device setup and the companion app rely heavily on visual UI, creating a barrier before voice even kicks in.
- Prioritize fixing setup and app dependency, the actual accessibility gap, not the core voice interaction which already works well.
- Design the solution: a fully voice-guided setup flow and audio-first notifications for things like package delivery or security alerts.
- Define success: setup completion rate and support-ticket reduction among blind and low-vision users.
What a strong answer includes
- Correctly identifies that the core Alexa interaction is already accessible, and focuses on the real gap, setup and companion app dependency.
- Segments blind versus low-vision users, since their needs and possible visual aids differ.
- Names a concrete, testable fix, voice-guided setup, tied to a real friction point.
- Uses support-ticket reduction as a practical proxy for accessibility pain, alongside setup completion.
Common mistakes
- Assuming voice assistants need a complete redesign for blind users when core interaction already works.
- Not distinguishing blind from low-vision needs.
- Ignoring the setup and companion-app dependency, the actual accessibility gap.
Likely follow-up questions
- How would you test this with actual blind users rather than assuming their needs?
- How would you handle visual content Alexa can't describe well, like a camera feed?
- What accessibility standards would guide this design?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop