Product design question

How would you design Alexa for the blind people?

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What this question tests

Accessibility-focused product design, adapting a voice assistant for a segment where voice is already the primary interface.

How to approach it

  1. Clarify that Alexa is largely voice-first already, so the real design gap is likely setup and non-voice notifications, not core interaction.
  2. Segment users: fully blind users versus low-vision users, since needs differ in whether visual aid still helps.
  3. Identify the pain point: initial device setup and the companion app rely heavily on visual UI, creating a barrier before voice even kicks in.
  4. Prioritize fixing setup and app dependency, the actual accessibility gap, not the core voice interaction which already works well.
  5. Design the solution: a fully voice-guided setup flow and audio-first notifications for things like package delivery or security alerts.
  6. Define success: setup completion rate and support-ticket reduction among blind and low-vision users.

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