Strategy question
How would you design an online map that would help navigation inside a building?
- Amazon
- Strategy
- Medium
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What this question tests
Whether you can design a navigation product against a genuinely different technical constraint, no GPS indoors.
How to approach it
- Clarify scope: navigating inside a large building like an airport, mall, or hospital where GPS signal is unreliable.
- Identify the target user: someone unfamiliar with the building trying to find a specific room, gate, or store quickly.
- Address the core technical constraint upfront: positioning must rely on Wi-Fi, Bluetooth beacons, or building-provided floor plans instead of GPS.
- Prioritize a simple turn-by-turn flow using existing infrastructure, like Bluetooth beacons already installed for retail, before proposing new hardware.
- Propose a concrete MVP: partner with a handful of high-traffic venues to map floor plans and place beacons, starting with airports for a captive, motivated user base.
- Define success metrics: successful navigation completion rate and time to destination, with a guardrail on positioning accuracy indoors.
What a strong answer includes
- Addresses the actual technical constraint, no reliable GPS indoors, as the first design decision rather than an afterthought.
- Prioritizes airports as a starting venue, since travelers are highly motivated and airports already have infrastructure investment.
- Proposes reusing existing Bluetooth beacon infrastructure instead of assuming all-new hardware is needed everywhere.
- Gives a guardrail metric, positioning accuracy, since a wrong turn indoors is disorienting in a way outdoor GPS error rarely is.
Common mistakes
- Designing the feature like outdoor Maps navigation without addressing how positioning actually works indoors.
- Trying to launch across all building types at once instead of starting with one high-value, well-instrumented venue type.
Likely follow-up questions
- How would you convince a venue to invest in beacon infrastructure for this?
- What would you do in a building with no existing digital floor plan?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop