Product design question

How would you design an Uber riding pass?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design ability to build a subscription feature that changes rider behavior and protects unit economics.

Clarify the goal, likely increasing ride frequency and reducing price sensitivity for a segment of frequent riders.
Identify the target user, commuters and regular riders who already take 8 or more rides a month, versus occasional riders who would not break even for Uber.
List pain points: unpredictable surge pricing, no reward for loyalty, and price comparison against Lyft or public transit.
Propose the design: a flat monthly fee with reduced service fees and waived surge on a capped number of rides per week.
Prioritize surge protection over deep percentage discounts, since predictability drives psychological commitment more than raw savings.
Define success as pass adoption rate among eligible frequent riders and change in ride frequency post-purchase, and confirm the price point is in scope.

Gives a concrete structure as an assumption, for example a 25 dollar monthly fee waiving service fees on up to 20 rides.
Explains the economics: Uber profits from higher trip volume and reduced cross-platform switching even at a lower take rate per ride.
Flags the cannibalization risk, riders who would have paid full price now paying less, and proposes capping the discount tier by ride count.
Ties success metric to retention, not just signups, since the real value is reduced churn to competitors.

How would you price this to avoid cannibalizing your highest-value riders?
How would you measure whether the pass increased incremental ride volume versus just discounting existing rides?