Strategy question

How would you double the utilization rate of Revolut’s cross-border payments?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Growth strategy for a specific product line, requiring understanding of why an existing feature is underused, not just generic growth tactics.

Define utilization precisely: active users sending cross border payments per month, or share who have ever used the feature.
Identify likely blockers: awareness, trust around fees or delays, and habit of using a legacy provider.
Segment the target: users who already hold multiple currencies or have international contacts are the highest intent group.
Propose transparent, upfront fee and delivery time display at the point of send, addressing the trust gap versus opaque bank transfers.
Propose prompting users with international transaction history, such as foreign card use, to try a transfer.
Define success: month over month growth in active senders, and repeat usage within 90 days.

Separates the problem into awareness, trust and habit, rather than treating utilization as one undifferentiated gap.
Targets a specific high intent segment instead of blasting all users equally.
Proposes fee transparency as the trust lever, addressing Revolut's real edge against opaque bank wire fees.

Proposing a blanket marketing push with no segmentation of who is most likely to convert.
Ignoring competitors like Wise, which already compete on the same transparency dimension.

How would you address users who default to their bank for large or trusted transfers?
What pricing change, if any, would you consider to drive adoption?