Metrics question
How would you evaluate a dataset we're going to purchase that has competitor data on rides (in the U.S)?
- Uber
- Metrics
- Hard
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What this question tests
Whether you can build a rigorous framework for evaluating a data asset's quality, coverage, and business value before a purchase decision.
How to approach it
- Clarify the use case first: what decision this competitor ride data would actually inform, like pricing or market share estimation.
- Assess data quality: sample size, geographic and time coverage, and whether the methodology is disclosed and verifiable.
- Check for representativeness: whether the data covers all competitor markets and ride types Uber cares about, or just a subset.
- Estimate the business value: how much better a decision, like a pricing change, would be with this data versus without it.
- Weigh cost against that value, including legal and compliance review, since competitor data can carry contractual or legal risk.
- Define an acceptance criterion, such as data must cover a stated percent of relevant markets at an acceptable freshness, before recommending purchase.
What a strong answer includes
- Ties the evaluation to a specific downstream decision instead of assessing the dataset for its own sake.
- Explicitly checks methodology and sample representativeness rather than trusting the vendor's summary claims.
- Weighs cost against a concrete estimate of decision value, not just data quality in isolation.
- Flags legal and compliance risk around acquiring competitor data as a real part of the evaluation, not an afterthought.
Common mistakes
- Evaluating data quality in the abstract without tying it to a specific decision it would inform.
- Ignoring the legal and compliance risk of purchasing a dataset containing competitor information.
Likely follow-up questions
- What would make you walk away from this dataset even if the quality looked good?
- How would you validate the vendor's data against Uber's own internal numbers?
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More questions from Uber
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop