Metrics question

How would you evaluate a dataset we're going to purchase that has competitor data on rides (in the U.S)?

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What this question tests

Whether you can build a rigorous framework for evaluating a data asset's quality, coverage, and business value before a purchase decision.

How to approach it

  1. Clarify the use case first: what decision this competitor ride data would actually inform, like pricing or market share estimation.
  2. Assess data quality: sample size, geographic and time coverage, and whether the methodology is disclosed and verifiable.
  3. Check for representativeness: whether the data covers all competitor markets and ride types Uber cares about, or just a subset.
  4. Estimate the business value: how much better a decision, like a pricing change, would be with this data versus without it.
  5. Weigh cost against that value, including legal and compliance review, since competitor data can carry contractual or legal risk.
  6. Define an acceptance criterion, such as data must cover a stated percent of relevant markets at an acceptable freshness, before recommending purchase.

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