Product design question

How would you explain Twitter to my grandmother who knows nothing about the internet?

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What this question tests

Communication skill: simplifying a product's value without jargon.

How to approach it

  1. Confirm the goal is a simple, relatable analogy, not a feature list.
  2. Pick an analogy, e.g. a public bulletin board or town square where anyone can pin a short note for everyone to see and reply to.
  3. Explain the core loop simply: you write a short thought, others see it and can respond, and you can read what others post.
  4. Avoid jargon like feed, hashtag, or retweet.
  5. Close with why it's useful, e.g. staying in touch with news and people's thoughts in real time.
  6. Check the explanation still holds if asked a simple follow-up question.

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