Product design question
How would you explain Twitter to my grandmother who knows nothing about the internet?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Communication skill: simplifying a product's value without jargon.
How to approach it
- Confirm the goal is a simple, relatable analogy, not a feature list.
- Pick an analogy, e.g. a public bulletin board or town square where anyone can pin a short note for everyone to see and reply to.
- Explain the core loop simply: you write a short thought, others see it and can respond, and you can read what others post.
- Avoid jargon like feed, hashtag, or retweet.
- Close with why it's useful, e.g. staying in touch with news and people's thoughts in real time.
- Check the explanation still holds if asked a simple follow-up question.
What a strong answer includes
- Uses one clear, consistent analogy throughout, not multiple competing analogies.
- Keeps the core mechanic, public short posts anyone can see and reply to, accurate under the simplification.
- Strips all jargon, feed, hashtag, retweet, timeline, entirely.
- Ties the explanation to something relatable, like community news or a newsletter.
Common mistakes
- Using technical terms like 'timeline' or 'algorithm' that don't simplify anything.
- Losing the core mechanic in the process of simplifying, e.g. omitting that posts are public.
Likely follow-up questions
- How would you explain why some posts get seen by more people than others?
- How would you simplify what a 'like' means?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop