Strategy question

How would you get more usage for Google Search?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Growth strategy thinking for a product that already has massive reach, where the challenge is deepening use, not awareness.

Clarify what usage means: query volume per user, or breadth of use cases like Search, Images, Maps queries combined.
Identify underused segments: users who default to a specific app rather than search, or users in voice-first markets.
Identify underused use cases: shopping research, local discovery, or visual search via Lens.
Propose a lever: surface more visual and conversational search entry points where friction is currently high.
Set a guardrail: query quality and relevance should not degrade in the push for volume.
Define success: incremental queries per active user in a target segment over a quarter.

Distinguishes new user growth from usage depth growth, correctly framing this as the latter since Search already has huge reach.
Names a specific underused entry point, like visual search through Lens, grounded in Google's real product suite.
Sets a guardrail on relevance, since chasing volume could mean surfacing low-quality queries.

Treating this as a user acquisition problem when Search already has near-universal reach.
No guardrail against relevance degradation.
Vague levers with no specific underused segment or use case named.

Chapters of the AI PM course that teach what this question tests.