Product design question

How would you improve Coursera?

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What this question tests

Product improvement fundamentals for an ed-tech platform: can you pick a real pain point (completion rates) over a list of feature ideas.

How to approach it

  1. Define the core problem in online learning generally: low course completion rates due to lack of accountability and momentum.
  2. State an assumption: Coursera's completion rate is likely well below 50% for free/audit learners, based on known MOOC industry patterns.
  3. Propose a fix: structured cohort-based pacing with light social accountability (peer check-ins, deadlines) rather than fully self-paced content.
  4. Consider a secondary lever: better content discovery/personalization so learners pick courses matching their actual goal and skill level.
  5. Prioritize completion over discovery, since a mismatched course is often the root cause of both problems.
  6. Define success: completion rate lift and downstream certificate/credential completion.

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