Product design question
How would you improve engagement in Trello?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense for a specific productivity tool, tied to a real usage drop off point rather than generic feature ideas.
How to approach it
- Identify the core use case, visual task and project tracking for individuals and small teams.
- Identify a real drop off point, boards going stale after initial setup because updates require manual effort.
- Propose a feature reducing that friction, automated status nudges when a card has not moved in a set number of days.
- Consider the collaboration angle, notifications for teammate activity to drive return visits.
- Define the metric, percent of boards with at least one card moved or comment added in the last seven days.
What a strong answer includes
- Targets a specific, real problem, boards going stale, rather than proposing unrelated features like a new visual theme.
- Proposes a concrete mechanism, a stale card nudge notification after a set number of inactive days, tied to observed behavior.
- Sets a clear metric, weekly active boards with at least one update, to measure whether the stale board rate improves.
Common mistakes
- Proposing generic engagement tactics like badges with no tie to how the tool is actually used.
- Ignoring the difference between individual and team usage patterns.
- No metric defined for engagement improvement.
Likely follow-up questions
- How would you avoid notification fatigue with this reminder feature?
- How would engagement differ between solo users and team boards?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop