Product design question

How would you improve Fiverr app?

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What this question tests

Product improvement thinking on a two sided freelance marketplace, balancing buyer trust and seller discoverability.

How to approach it

  1. Confirm the goal: buyer conversion, seller earnings, or trust and quality on the platform.
  2. Segment users: buyers unsure which freelancer to trust versus sellers struggling to get discovered among many similar listings.
  3. Identify the pain point: buyers face decision paralysis from too many similarly rated gig listings.
  4. Prioritize improving buyer decision confidence, since it is the more immediate revenue blocking friction.
  5. Propose a feature: short video introductions from sellers shown directly in search results.
  6. Define success with search to order conversion rate and buyer reported confidence in their hire.

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