Product design question
How would you improve Google Docs?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Ability to identify a genuine gap in a mature collaboration product and connect the fix to competitive positioning and a measurable outcome.
How to approach it
- Pick a specific segment, like knowledge workers collaborating with non-Google-native teams who exchange Word files.
- Name a concrete pain point: formatting fidelity breaks on complex Word imports and exports, pushing teams back to Word.
- Propose a focused fix: significantly improve Word round-trip fidelity for tables, headers, and track changes.
- Tie it to Google's business goal: reducing the reason enterprises default back to Microsoft 365.
- Define success as fewer .docx export or import support tickets, or more cross-org collaboration sessions.
What a strong answer includes
- Chooses a specific, realistic pain point, interop fidelity, distinct from generic feature requests.
- Explicitly ties the fix to competitive displacement of Microsoft 365 in mixed-tool organizations.
- Defines a measurable proxy for success rather than a vague 'better experience.'
Common mistakes
- Repeating a feature Docs already supports well, showing unfamiliarity with the current product.
- Proposing a broad redesign instead of one focused, defensible improvement.
Likely follow-up questions
- How would you prioritize this against building new AI writing features?
- How would you measure if this actually shifts teams away from Word?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop