Product design question

How would you improve Google Earth?

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What this question tests

Tests product improvement thinking on a mature, low growth product: finding a specific, impactful gap rather than generic polish.

How to approach it

  1. Identify Google Earth's current core users: educators, researchers, and casual explorers, distinct from Google Maps' navigation focused users.
  2. Pick one specific weak spot, for example outdated 3D imagery in many regions or a clunky historical imagery timeline.
  3. Propose a targeted improvement, such as crowd sourced or satellite refreshed imagery prioritized by user demand signals.
  4. Justify why this improvement matters to the core education or research use case, not just visual polish.
  5. Define success: session time or return visits among the education segment.
  6. State the assumption behind which user segment you are optimizing for.

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