Product design question
How would you improve Google Earth?
- Product design
- Easy
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What this question tests
Tests product improvement thinking on a mature, low growth product: finding a specific, impactful gap rather than generic polish.
How to approach it
- Identify Google Earth's current core users: educators, researchers, and casual explorers, distinct from Google Maps' navigation focused users.
- Pick one specific weak spot, for example outdated 3D imagery in many regions or a clunky historical imagery timeline.
- Propose a targeted improvement, such as crowd sourced or satellite refreshed imagery prioritized by user demand signals.
- Justify why this improvement matters to the core education or research use case, not just visual polish.
- Define success: session time or return visits among the education segment.
- State the assumption behind which user segment you are optimizing for.
What a strong answer includes
- Picks a concrete, specific gap, stale 3D imagery in many non major cities, rather than a vague call to improve visuals.
- Proposes prioritizing imagery refresh by a demand signal, such as search volume for a location, to focus limited imagery budget.
- Suggests strengthening the education use case with better lesson plan integration, since teachers are a loyal, differentiated user base.
- Gives an illustrative metric, for example increased weekly active educators or improved imagery freshness score in high demand areas.
Common mistakes
- Proposing generic UI polish without naming a specific, high impact gap in the product.
- Ignoring that Google Earth's core audience differs meaningfully from Google Maps' navigation users.
Likely follow-up questions
- How would you prioritize which regions get imagery updates first?
- Who is the core user you are optimizing for, and why them?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop