Strategy question

How would you improve Grammarly and what will be your key metrics to measure its improvement?

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What this question tests

Ability to combine a product-improvement idea with the specific metrics that would prove it worked, for a writing-assistance product.

How to approach it

  1. Identify Grammarly's core value: catching errors and improving writing clarity, and where it currently underdelivers, like tone-matching for different contexts (professional email versus casual chat).
  2. Propose a focused improvement: context-aware tone suggestions that adapt to the specific platform or audience being written for, not just generic grammar fixes.
  3. Explain why this matters: users already trust Grammarly for correctness, but tone misjudgment is a less-solved, higher-value problem for professional writers.
  4. Define the primary metric: suggestion-acceptance rate for tone-specific suggestions, since accepted suggestions are the clearest signal of real value delivered.
  5. Define a secondary metric: weekly active writing sessions per user, as a broader retention signal that the improvement compounds engagement, not just isolated edits.

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